From Mari's Desk
Dear Fellow Entrepreneur,
You are among the first ones to get a peek at the fresh-out-of-oven Marketing & Mindset Group Coaching Program. It is answering to the call of countless of women entrepreneurs struggling in rising above the marketing noise and to be seen by the people they were brought on this earth to serve.
My Marketing & Communications background has not held me exempt from the irrational fears of failure, self-sabotage nor self-worth issues. Only a few years ago I found myself in a complete shutdown hiding behind my computer crippled with fear of making a mistake and afraid of making a move worrying what other people might think about me. For us women the most common place for fears to pop up like this in our businesses is marketing.
So instead of cursing the marketing, avoiding it and letting it hold us back in our business, we are now going to do something completely different.
In the Marketing & Mindset Program, we embrace marketing.
Designing your marketing, setting it up and finding the words to ignite your marketing engine is a process which causes some of those fears to pop up, and trigger you. We will welcome the fears, so we become clear what we want to heal. Then we can gently heal the real hurt behind our these fears which in turn allows you to move forward with your business.
The big idea behind this coaching program is for you to stop getting stuck when fear overwhelms you and instead to naturally learn to go into the solution without fears further damaging your cellular health and business performance.
Pretty brilliant even if I say so myself. ;)
Marketing & Mindset Coach
INCLUDED IN YOUR PROGRAM
- Weekly Marketing Call, is where your marketing teachings take place.
- Monthly Implementation Session, is a three-hour working session, where you do the actual work for your marketing. We have one each month. It replaces our marketing call for that week. What is exciting about this session is, that I am at your disposal reviewing your texts, videos, articles, anything that you are creating in your business and need help with. I am there answering your questions for the whole three hours.
- Your LifePurpose is waiting to be actualised. First, we make sure, you are crystal clear on what that is.
- The Strategy is there to give you the steps forward. You will get introduced to my favourite strategy tool for purpose-driven women - the Blue Ocean Strategy. We take the key learnings from that, and in the process you find your legs in running a real business - not just something that feels like a hobby.
- Core Message is the foundational piece of your marketing. It is what ultimately gets you falling head over heels with marketing. The extra bonus is that you never need to wonder what to write about ever again.
- Your choice of communications channels liberate you from all the shoulds and musts. You will decide upon your unique way to deliver your content.
- Content creation becomes easy. You know what you are talking about, who you are talking to and how you create the content that authentically speaks to exactly to people you are here to serve. As we are on it, you will also learn great ways to create beautiful social media posts.
- The Action plan is where we put it all together so you can start up your unique marketing machine. Wrrooom! The most important thing with your plan is, that you know any given moment what is working, what is not and what needs to be done and when. When you close your computer in the evening, you know that you have done what you planned to get done. No guilt, no blame, no should have.
- Your Hidden Mind System is an integral part of the course. It is the system based on memory reconsolidation, and we use it frequently in this program to re-write those past memories that are triggering your today and showing up in your life as unwanted behaviours (like getting stopped by fear). You have access to the full system throughout the program.
- Weekly Mindset Call gathers the whole group together every week to clear our mindset, to tackle any issues that are bubbling up and to re-write those damaging beliefs you hold in your subconscious mind.
- Monthly Coaching Session is a unique way to weave a private coaching package into the group program. This is our private time together, just two of us, to dive deeper into the topics that come up in your life as we move forward with the program. It is an opportunity to be supported in your business and life in a way that is very rarely offered in group programs.
- Monthly Comparison Record is a tool that allows you to measure your personal development and progress in the program. It shows you clearly the issues you have focused on and the way they have changed in any given month. All the records are part of our private coaching sessions, and you will get individual feedback on them personally.
Results to be expected
Marketing & Mindset Program boldly and proudly promises excellent end results based on the experiences we have had with our clients.*
1. Marketing Engine Ignited
Over the period of six months we create your unique marketing engine. You work on the foundational pieces such as your business strategy and core messaging. You move to more concrete parts where you decide which communications channels you will use and more importantly what you are not going to use. You learn the best content creation methods that suit for you and you learn to rotate and repurpose your content in ways that feels abundant and creates a a sense of omnipresence in your audience. You become aware of the people in your environment and learn ways to draw business through referrals. You set up systems that free your time for other activities and allows your marketing engine run smoothly.
2. You (finally) move out of your own way and begin to make progress in your business
months is enough time for you to experience the benefits of memory reconsolidation. This program is designed in a way that the changes that you experience become documented and visible to yourself. The science of memory consolidation is a tricky to acknowledge for a person herself. This is because while the past experiences that cause your unwanted behaviours today get re-written, it is typical for a client not to remember ever even having the issue in the first place. That part of the memory is rewritten. That is why we have the monthly comparison record that you fill by hand every month, so you are able to witness the progress yourself.
3. Typical results
I am results driven and I have made every effort to make your progress visible for you through the monthly business review and the comparison record. For which you always get personal feedback and accountability. I have had experiences of the coaching programs where the results you have expected have not been the results you have gotten and I know how disappointing and discouraging it can be. So that is the reason I make extra effort for the transparency of the results to expect.
You get to decide your own metrics, I am the one holding you accountable for those. I am also guiding you through the process of setting your goals, that they do stretch you, but are not unrealistic. The problem with unrealistic expectations is that you set yourself up for failure not success, so I want to be your guide on figuring out what your goals will be as you attend this program.
We are all unique in our life experiences and we are always looking for that one magic pill. It is safe to say, this is not it.
However, what I can say is, that with this program you never go back to square one, because of the memory reconsolidation aspect of the mindset work that we do during the six months. We create lasting change.
It is also important to understand, that life has seasons. If you are not in the season of change, recalibration and business building, but rather in the season of healing drama and turmoil, the results in the marketing side may be less than you first think, however, the drama and turmoil is likely to reduce drastically.
Also acknowledge, that your results are a reflection of your commitment to the program. You are personally responsible for the change you want to create.
Trust the process - do your part, and you will get the results you desire. If you want to see the change in your life, you are personally responsible for that change. If you do the things the way you have done them before, you are most likely to get the results you have obtained thus far. If you want different results, you need to try something different.
Any change you want to create, you need to make a decision to create it. Carry it through and take responsibility for it.
Whenever you become aware of something you need to implement, three things need to happen.
- You need to do your due diligence on it
- You need to decide to do it
- You need to carry it through
That is when and only when, things begin to shift for you.
*A wee disclaimer - there is always a disclaimer isn't there? :)
I have made every effort to present the content, benefits and possibilities of this program truthfully and transparently. I cannot help if you do not do your part and do not receive the results you expect. What you put is is what you get out. For this to work as planned, I need your commitment to do the work assigned.
"Flow follows commitment, without it - there isn't much more either."
- Mari Uusitalo
My client Esther Uhlmann shares her comparison record from mid program:
Today I did the 30 days comparison record from YOUR HIDDEN MIND for my marketing and mindset training. these are the 10 things that changed in the last 30 DAYS:
- From lack of commitment to being fearful of financial success
- From being doubtful of my coaching skills to wanting to dive deeper into the subjects
- From my need to celebrate every day for the tiniest achievement to I DECIDE to take a day off and spend some time with myself or with friends
- From bored and unmotivated to being impatient to move forward
- From talking about an injury to I AM IN CONTROL OF MY LIFE in other words: I am no longer distracted by interferences of other people e.g. ex husband
- From overwhelmed to I need to sleep more after all the work I have done
- From several people who were still affecting me negatively to NOBODY IS AFFECTING ME NEGATIVELY (similar to no 5)
- From waking up and thinking about the many tasks I have to do to READY FOR THE DAY = HAPPINESS
- From no longer being shy to I AM NO LONGER WORKING FOR FREE endlessly
- From I want to learn how to trust my Divine guidance to I AM DIVINELY GUIDED